Women entrepreneurs urged to explore international markets Individuality

Islamabad: The United Nations Industrial Development Organization (UNIDO) on Tuesday asked women entrepreneurs to explore international markets for their products to improve the living conditions and promote global prosperity.

Customization can help business women with little finances to run successful businesses while those enjoying successful business will experience an unprecedented boost, said Engr. Shadia Yousif Bakhait, UNIDO Representative, Pakistan.

Speaking at a seminar titled, “International Trade in Creative Goods,” which was part of UNIDO’s Women Entrepreneurship Development Programme, Bakhait called upon women to design things keeping needs of customers in the mind.

The country head of UN agency said that they are very impressed with the performance of Pakistani women who are dedicated and have brilliant creative skills.

Shahida Waheed, National Programme Coordinator, UNIDO, said that social linkages are vital for promotion of businesses. She said that women entrepreneurs should not confine themselves to select clients but also explore new avenues.

Stressing the need of updated information, Wahid said that lack of information can prove disappointing for women involved in businesses.

Speaking at the occasion, Dr. Zhen Ye, Lecturer in International Business, said that Pakistani women have great potential and they can dig into international markets.

Ye gave examples of women in many countries involved in international business and stressed market research as well as creative thinking.

The international trainer said that individuality is a key to success for women. He said that carpet is part of life and culture in many Muslim countries and Pakistan has a strong presence across the world.

He informed that consumer preference should not be ignored; this has forced all international chains to showcase handicrafts and things that Pakistani women are expert in making, which is a great opportunity.

Dr. Zhen Ye, said that having a good website is imperative for business no matter what product is offered for sale.

He said Pakistani women can design office products which will be in great demand.

“Painting has emerged as a huge international business but every business women should not design for the sake of design but design and customise for others to ensure success.

Speaking to the participants of the seminar, Parvin M. Khan, Head of Business development and Training Islamabad, First Women Bank Ltd. said that her Bank will offer all facilities to women to prosper.

Samina Fazil, President, Islamabad Women’s Chamber of Commerce and Industry (IWCCI) said that apart from UNIDO other organisations should also offer tailor-made solutions for the sustainable development of women.

She said that local ethnic and traditional designs can be marketed in a better way which will help women in a great way. All we need is trade capacity-building and proper opportunities, said Samina Fazil.

Samina asked members of IWCCI to explore partnerships and ethical businesses. She called upon government to support reduction of poverty through productive activities among women.

For more information, contact:
Samina Fazil
Islamabad Women’s Chamber of Commerce and Industry
Mobile: +92323 5343199
Tel: +9251 2252256