Tag Archives: PAS

Snapchat ads to cost $750,000 a day

Karachi, January 19, 2015 (PPI-OT): With the ability to reach millions of viewers a day, the strong video focused messaging app promotes itself as a TV-style commercial space for the ad world. In late October, 2014, the app started rolling

360 Degree Media Report on Sindh – A consultative session by Centre for Communication Programs Pakistan

Karachi, January 19, 2015 (PPI-OT): Centre for Communication Programs Pakistan arranged a consultative session as part of an integrated process for the development of a 360 Degree Media Report on Sindh that spells out the best available tools and channels

Launch of The Nest I/O Tech Incubator and Startup Space

Karachi, January 15, 2015 (PPI-OT): Karachi is a city of 25 million. It attracts people from across Sind and across Pakistan who dream of building a better future for themselves and their families. Opening The Nest I/O, an incubator and

Annual Social Media Marketing Infographics 2014

Karachi, January 13, 2015 (PPI-OT): The year 2014 started off with a total of 11.6 million active Facebook users and added one million Pakistanis in Jan 2014 alone. By the end of 2014, Pakistan reached about 17 million Facebook users,

CrackIt 2014 had a resounding success with massive participation this year

Karachi, December 08, 2014 (PPI-OT): Exposing the teams to a challenging stance of unfolding brilliant ideas and solutions – an overall of 35 teams participated from Karachi and Lahore. The 3-4 members team comprising of one marketer, one strategist, one

Radio Advertising Industry Snapshot

Karachi, December 03, 2014 (PPI-OT): RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the month of October, 2014. It covers top advertisers, categories, brands and FM Channels and their % share in total advertising in terms

Digital Trends Report – November 2014

Karachi, November 24, 2014 (PPI-OT): Digits, a digital agency has released the digital trend report for the month of November 2014. Purpose of this report is to give readers an overview of the digital industry landscape of Pakistan. the report

Print media analysis

Karachi, October 30, 2014 (PPI-OT): Print industry report gives the overall picture of advertising on Newspapers and Magazines for the period September’14. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising. For more

Digital trend report released

Karachi, October 30, 2014 (PPI-OT): A digital agency has released the digital trend report for the month of September 2014. Purpose of this report is to give readers an overview of the digital industry landscape of Pakistan. The report covers

Guide to programmatic media

Karachi, October 30, 2014 (PPI-OT): This document provides background and guidance on how programmatic media works and how advertisers can better engage with this space to improve visibility and performance. In addition, the intention is to illustrate how the continued