Tag Archives: PAS

Pakistan Advertisers Society announces launch of Out-of-Home Audience Measurement and Rating Currency

Karachi, July 23, 2015 (PPI-OT):The first national-wide, audience rating and planning tool for outdoor media in Pakistan was officially launched recently at a meeting held by Pakistan Advertisers Society (PAS). The initiative was a brainchild of PAS, aimed to establish

5th Pakistan Advertisers Society Awards 2015 held in Karachi

Karachi, April 27, 2015 (PPI-OT): The PAS Awards, organized by the Pakistan Advertisers Society, and one of the most recognized and credible advertising events in Pakistan, awarded jubilant winners at a star-studded gala awards function held at the Expo Center

OLX Pakistan acquires Asani.com.pk

Karachi, March 27, 2015 (PPI-OT): OLX Pakistan has acquired Asani, a local listings competitor which had been gaining steam after a heavy marketing campaign. This latest acquisition marks an increasing trend where start-ups in Pakistan get acquired before they can

Laila Naim takes glitzy and glamorous world of fashion by storm

Karachi, March 27, 2015 (PPI-OT): Laila Naim is only five years old and has already taken the glitzy and glamorous world of fashion by storm. Born in London, Laila probably entered the world with the aim to become a star.

Pakistan’s Social Media Marketing Report – February 2015

Karachi, March 27, 2015 (PPI-OT): The month of February was filled with a lot of excitement for the average Pakistani Facebook user due to the start of the ICC world Cup – majority of businesses opted to post updates regarding

Pakistan Telecommunication Association launches Mobile App Awards 2015

Karachi, March 27, 2015 (PPI-OT): Pakistan Telecommunication Association collaborates here with Samsung Pakistan, Internet Society of Asia Pacific Bureau and all local mobile networks to bring Mobile App Awards 2015. Individuals are required to submit innovative mobile applications that encourage

Pakistan Advertisers Society wins WFA Global President’s Award

Karachi, March 27, 2015 (PPI-OT): Pakistan Advertisers Society (PAS) received the WFA President’s Award at the Global Marketer Week held in Morocco in March 2015. The Award recognizes and honours “Industry Leadership Initiatives” that is most innovative and can significantly

M2 services introduces Media Audit in Pakistan – Powered by R3

Karachi, February 26, 2015 (PPI-OT): M2 has signed up an exclusive partnership agreement with R3 worldwide – The Global Experts in Agency Management Best Practices to introduce the globally acclaimed Media Audit process in Pakistan. M2 services are designed to

2015 Digital trends and predictions

Karachi, February 06, 2015 (PPI-OT): Every year, the crew at Soap throw digital trends around and mix them with a light-hearted look at what they think the zeitgeist of 2015 will be for marketing, tech, pop culture and everything in-between.

TV Advertising Yearly Industry Report 2014

Karachi, January 20, 2015 (PPI-OT): TV INDUSTRY REPORT gives the overall picture of advertising on TV during the period Jan’13 to Dec’14. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes