Radio Advertising Industry Snapshot

Karachi, December 03, 2014 (PPI-OT): RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the month of October, 2014. It covers top advertisers, categories, brands and FM Channels and their % share in total advertising in terms of minutes. The report also focuses on share of FM channels, share of each genre and ad-spend split over the time slots.

Analysis: Media Miles – Radio Tracking

Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.

• Telecom topped the advertising on Radio followed by NGO and Beverages-CSD in October 2014.

• Telenor was the top advertiser in October 2014.

• Telenor 3G Label was the top advertised brand.

For more information, contact:
Nafisa Gabaji
Communications Executive
Pakistan Advertisers Society (PAS)
2nd Floor, 6-C, 7th Commercial Lane,
Zamzama, Phase V, DHA
Karachi – Pakistan
Tel: +92-21-35836072
Fax: +92-21-35836073
Email: secretariat@pas.org.pk, nafisa.gabaji@pas.org.pk
Website: www.pas.org.pk

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