PACRA upgrades Entity Rating of Global Marketing Services

Lahore, September 23, 2020 (PPI-OT): Global Marketing Service (GMS) derives revenue from sales of medical equipment and other supplies, which serve as a key ingredient in the health diagnostic sector. GMS has two primary segments of operations: Clinical and Medical. The entity has experienced significant growth in the recent financial year. The management has intended to merge clinical and medical division in one unit and planned for corporatization of the entity in future.

Management of GMS has also planned to develop internal audit department along with interim audit review function. The firm is led by Mr. Zafar, Owner, as assisted by other partners, some of whom are long standing with the firm. The ratings of GMS reflect its improving business fundamentals. The firm imports all of their inventory, hence exposed to currency fluctuation and pricing risk. GMS is poised to derive benefits from new product-line introduced under medical division. This could help GMS to diversify in different segments and reduces the concentration risk.

Overall financial profile is characterized by adequate capital base and formal and non-formal leveraging. The growth took positive benefit from large demand related to COVID-19; apart from this, the size also grew independently. Where existing COVID-19 pandemic has hampered almost all the industrial segments of the country – on the other hand – it has shifted the focus towards the self well-being, healthcare and medical engineering segments, which may result in an increased demand. Reversal of key economy driven challenges; interest rate, inflation will strengthen the financial risk appetite of the Company. Going forward, the COVID-19 related sales are expected to normalize but other segments are anticipated to compensate.

The ratings are dependent on the firms’s ability to effectively utilize its existing capacity and management of financial risk particularly the debt coverages, wherein any significant dilution would be negative. Delivery on the envisaged business and corporate plan is crucial.

For more information, contact:
The Pakistan Credit Rating Agency Limited (PACRA)
Awami Complex, FB1, Usman Block New Garden Town,
Lahore – Pakistan
Tel: +9242 586 9504 -6
Fax: +9242 583 0425