Message of Prime Minister of Pakistan on World Tourism Day

Islamabad: World Tourism Day being celebrated around the world on September 27 draws our attention to the importance of tourism and its economic, political, cultural, and social values. The Day increases the awareness among the people and renews the resolve of the world community to address the challenges contained in the Millennium Development Goals.

The selection of this year’s theme “Tourism: linking cultures” under the United Nations World Tourism Organization is most appropriate as it underscores the need of promoting tolerance and understanding among individuals, communities and cultures.

Tourism provides people with an opportunity to travel to other parts of the world, which are so different than their own in ways more than. This mutual interaction among people belonging to various cultures, civilizations and regions brings out commonalities and shared stakes in the collective wellbeing of humanity. Diversity is at heart of our world. Respect for diversity and multiculturalism paves the way for tolerance, moderation and understanding.

We are living in a world which is torn apart by forces of radicalism, social strife, violence and chaos. It is about time the humanity rediscovered its shared values and celebrated human diversity with a view to making this world a better place for our posterity.

It is well known that Pakistan offers a variety of attractions for every tourist in the world. We posses all the four seasons and are blessed with exotic natural scenic locations as well as colourful and diverse cultures from Khyber to Karachi.

There is no denying the fact that Pakistan’s tourism has suffered on account of incidents of terrorism. But I want to assure the world community that it is a fleeting phase and the government and people of Pakistan are determined to defeat these evil elements. The day is not far when Pakistan would again become an attractive tourist destination as it once was.

In celebrating the World Tourism Day, let us pledge to engage with people and try to develop better understanding of each other’s cultures. Let tourism be used as a bridge builder in constructing a peaceful world.

For more information, contact:
Haji Ahmed Malik
Principal Information Officer
Press Information Department (PID)
Tel: +9251 925 2323 and +9251 925 2324
Fax: +9251 925 2325 and +9251 925 2326