Memorandum of Understanding signed between World Wild Life Fund and Pakistan Cotton Standards Institute

Islamabad, July 12, 2012 (PPI-OT): On Thursday, July 12, 2012 at 12:00 p.m. WWF – Pakistan in collaboration with Pakistan Cotton Standards Institute, MINTEX intends to introduce standardisation of cotton among the participating ginning SMEs and bring it at par with the internationally accepted standards for improving the competitiveness of Pakistan’s raw cotton as well as ensuring better returns to cotton farmers, ginners, spinners, exporters and the national economy.

The partnership will be formalised between the two organisations by the signing of a Memorandum of Understanding at the Ministry of Textile (MINTEX). Dr. Ghulam Akbar, Senior Director Programmes, WWF-Pakistan and Mr. Liaqat Ali Khan, Joint Director, Pakistan Cotton Standards Association will be signing on behalf of their organisations.

As per the agreement, WWF – Pakistan and Pakistan Cotton Standards Association (PCSI) will jointly undertake activities pertaining particularly cotton fibre quality and standards related issues to promote better ginning practices among the cotton ginning SMEs of Pakistan. Specifically, the agreement aims to support activities that promote capacity building of the ginning industry with reference to maintaining cotton fibre quality parameters.

WWF – Pakistan is the country’s largest environmental non-profit organisation working to stop the degradation and conservation of natural resources. Under Market Transformation Initiative of WWF – Intl, WWF – Pakistan is working on various cotton projects under its Sustainable Agriculture Programme since 1999.

In 2010, Pakistan was declared as the Pioneer country in producing ‘Better Cotton’ in 2010. This work is in collaboration with ‘Better Cotton Initiative’ (BCI), which is an international multi-stakeholder initiative with the objective of globally raising the sustainability standard of conventional cotton and making it available in large volumes to mainstream retailers.

Mr. Shahid Rasheed, Federal Secretary MINTEX will be the chief guest at the occasion.

For more information, contact:
Taseer Ali Mirza
Assistant Manager
WWF – Pakistan
House # 60, Bazar Road, Sector G-6/4,
Islamabad, Pakistan.
Tel: +92-51-260 2431-3, 92-345-551-5666
Fax: +92-51-260 2430
Email: tamirza@wwf.org.pk