Malaysian palm olein sold in a leading supermarket in Karachi

Karachi, September 16, 2016 (PPI-OT): Pakistan continues to be an important market for Malaysian products, particularly palm oil. Pakistan imported about 513,000 tonnes of palm oil from Malaysia during the period of Jan-Aug 2016, which a reused primarily in the food sector. In fact, every year several million tonnes of palm oil (especially palm olein) are used worldwide for frying due to the oil’s high oxidative stability which produced high quality and tasty foods.

Another Malaysia’s palm oil product, the Minyak Cooking Oil made its way into the local Pakistan market. At the product launching ceremony of Minyak Cooking Oil on 16 September 2016, Consul General of Malaysia in Karachi, HE Ismail Mohamad Bkri stated that the Consulate would continue to support and facilitate any efforts to expand the presence of Malaysia products in Pakistan. There were room for improvement and strengthening of existing bilateral relations between the two brotherly country of Malaysia and Pakistan, especially in trade. Therefore, HE Ismail appreciate cooperation and support from Agha Supermarket which sold Minyak cooking oil and few other Malaysian products in their outlet. In fact, Agha Supermarket considered as the most popular grocery outlet especially among expatriate and residents around Clifton and Defence.

Minyak Cooking Oil is produced and packed in Malaysia. Minyak’s presence in the local market provides more and better choice to the consumer to select a high quality, safe and nutritious cooking oil. Consumers can be assured of the highest quality of Malaysian palm oil as stringent regulations and requirements are imposed on palm oil industry in Malaysia to produce high quality products, said Mr. Fairus Hidzir, Regional Director of Malaysian Palm Oil Board (MPOB) stationed in Karachi.

Kaukab Iqbal (President of Consumer Association of Pakistan – CAP) who is invited to the ceremony said that consumer should avoid buying substandard or unhygienic products as these products are dangerous and bad to health. He said that loose cooking oil usually expose to contamination and unhygienic handling. Therefore, he applauded MPOB and Pacific Commodities (sole importer of Minyak) initiative to introduce packed Malaysian palm olein in Pakistan as an excellent alternative to loose cooking oil that are common in the market.

Also presented during the launching ceremony were Farid (Managing Director of Agha Supermarket) while Pacific Commodities was represented by its Chairman Mr Shaikh Yusoff and Managing Director Shaikh Khalil. Pacific Commodities plan to import other products from Malaysia as it has excellent distribution network around Pakistan to supply and deliver food ingredients to hotel, restaurants and catering services.

For more information, contact:
Head Office,
Malaysian Palm Oil Board (MPOB)
6, Persiaran Institusi, Bandar Baru Bangi,
43000 Kajang, Selangor
P.O. Box 10620
50720 Kuala Lumpur
Tel: 603-8769 4400
Fax: 603-8925 9446
E-mail: general@mpob.gov.my
Website: www.mpob.gov.my