Kauser Humayun introduces a fresh new look for Spring-Summer 2013

Karachi, February 21, 2013 (PPI-OT): Innovative designer Kauser Humayun who has been creating waves with her cutting edge designs and intricate embellishments is launching a Spring-Summer collection based on the idea of a whimsical and dreamy spring. Her new collection is based on a pastel palette of soft and ethereal colours such as Lilac, Lemon and Cotton Candy Pink.

“My collection is inspired by the International colour trends for this season,” says the designer whose designs have been described as the perfect fusion between the east and the west. “On the catwalks of Milan, Paris and London, one could see a lot of Lilac, and soft hues of oranges and yellows. I have tried to adapt these colours to Pakistan and have brought these sorbet shades into my colour palette for the coming season.”

Kauser Humayun’s Spring-Summer collection is based on light-weight flowy fabrics with character to them Along with cottons and karandis, Kauser has used the finest of silks and chiffons. “My aim was to add depth to what is even a simple summer outfit and to come up with pieces which have layers and mystery to them. A one-dimensional outfit can be boring and mundane but a three-dimensional piece can trick the eye and create mystery and drama.”

In the latest pret collection for her brand Pershe’, Kauser Humayun has brought in silk thread hand-made embroideries and has used them with panache to create a truly elegant and timeless collection.

“My design philosophy has always been simple, yet complemented with flattering cuts, and quality fabrics, ” says the designer who is today stocking at multiple locations and has truly created a niche for herself with her graceful and elegant designs. “I believe in designing for the woman of today who needs a look which will work for all times and most occasions, be it day, evening or night.”

Kauser has only recently launched her clothing line, with her first foray in the fashion industry being her jewellery designs which are still applauded for the intricacy and delicacy of her designs. “For me, detailing is very important,” said the successful designer. “I believe in paying attention to every single item be it the motif of an embroidery, the kind of stitch in a particular pattern or the varying lengths of fabric in a shirt.”

Kauser Humayun’s upcoming collection is a true embodiment of luxury pret and is perfect for luncheons, day-time affairs and afternoon events. Given the finesse of her product and the reasonable price range of her collections, Kauser is truly the designer your wardrobe has been yearning for.

For more information, contact:
Ali Hadi Bilgirami
Media Manager
Voila PR
Cell: 0300-2654760 – 0333-3139692
Email: Ali Hadi