Huawei trying to take benefit of new high-end mobile phone to consolidate its market direction

Lahore, June 04, 2015 (PPI-OT): Huawei shortly going to launch its new flagship phone in Pakistan which is P8 the phone created noise all around the world. Huawei has announced that the latest release of smart phones stands for the company the highest level of technology and performance.

This new phone will have 13-megapixel main camera with OIS (optical image stabilization) and RGBW four-color sensor; self-developed eight-core processor 930/935 unicorn; It can make finger joints the screen recognition technology; and receives more stable communication signals. But it had triggered speculation that the fingerprint identification system does not appear.

Huawei’s target is to achieve 10 million units shipment for this new gadget. According to Chinese media reports, Last September Huawei released almost 4 million units of Mate7; another high priced phone.
In 2011, Huawei slowly changed its evolution from low-end market to higher one and their plan was very successful. High-end smartphones shipment made a huge record of 18% in just 12 months and Huawei now aiming to make it up to 30% in 2015.

According to Huawei CEO “ Huawei’s goal is not to increase their sales for high ended phones but want to become a big challenge for Apple and Samsung for high ended phones”. According to international news, Huawei goal is to achieve 100 million shipments in 2015; in 2014 there were 75 million unit shipment was recorded. Android market is penetrating quickly and achieving 100 million of shipments is not possible without challenge as lots of other companies are coming to Pakistan to try their luck.

For more information, contact:
Sabah Uddin Qazi
ME Brand Manager
8th Floor, Saudi-Pak Tower, Blue Area, Islamabad Pakistan
Tel: +92-51-2800000-20
Fax: +92-51-2800008
Mobile: +92-333-5240632