Dawlance introduce New Single Door Series for the Wedding Season

Karachi, January 03, 2014 (PPI-OT): Dawlance, the no. 1 home appliance brand of Pakistan recently introduced a new range of Single Door Series in different aesthetic colours to cater to a niche market that use bedroom refrigerators.

The new single door refrigerator range, are locally as well as internationally renowned for their reliability and plethora of features which are particularly popular amongst customers who wish to include refrigerators in their to-buy dowry list.

This fashionable new range by Dawlance is most suitable for bedroom storage and comes in sizes of 5 cft to 7 cft. Adding to its elegance and exclusivity, it is currently available in three colours; bold red, sky blue and Silver Black. Its main attraction is the internal design of small compartments that allows for easy placement and efficient storage in limited space.

Dawlance stance on reliability is reflected in their Single Door Series that has superior insulation and a vegetable crisper that keeps the food fresh for longer periods in times of long power failures.

The concept of wedding gift is prominent in Pakistan and hence targets the wedding season. With this launch, Dawlance aims to cater to a market, providing high quality appliances at affordable prices for users. The new series is glad tidings especially for consumers who wish to take refrigerators at recreational facilities, households with small storage needs, bed room need and hotels requirement.

Hasan Jamil, GM Marketing Dawlance, speaking on this latest offer said, “This new line of refrigerators adds to our commitment towards providing reliable and technologically advanced products to consumers.

Wedding is one occasion, when households extensively invest in home appliance and these Refrigerators are ideal for people who want to have cold drinks, fruits, and other munches on the side of their beds. Our objective is to cater to markets with our top of the range refrigerators both here and in foreign markets.”

The home appliances industry in Pakistan is on a steady rise and Dawlance being a market leader is always at the forefront of industry innovation. Its promise towards reliability can be well observed in the Single Door Series that offers quality, durability and cost effectiveness; hence one can expect it to be a mega hit this wedding season.

For more information, contact:
Sarah Jamil
Senior Officer Communications
Dawlance Centre 7/4, Civil Lines 9,
Dr. Zia-Ud-din Ahmed Road, Karachi
Tel: +92-213-5652450-9 (Ext. 2316)
Fax: +92-213-5674643

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