CrackIt 2014 had a resounding success with massive participation this year

Karachi, December 08, 2014 (PPI-OT): Exposing the teams to a challenging stance of unfolding brilliant ideas and solutions – an overall of 35 teams participated from Karachi and Lahore.

The 3-4 members team comprising of one marketer, one strategist, one creative and one developer had a day to come up with a mind blowing idea that would also work for the brand under two major categories:

• Connecting to the Youth

. Digital Retail Solution

Patterning with Nestle Pakistan, Crackit provided a gateway to startups of tomorrow where imaginative developers, designers, marketers met to shape the marketing, advertising and media industry of tomorrow.

The 12-hour competition open to all professionals and students from Pakistan in the field of marketing, advertising and IT encouraged the teams to compete with their ideas and technological solutions against a given challenge or objective by Nestle Pakistan.

The teams were given a real life challenge by Nestle Pakistan relating to one of its brands asking for a digital strategy that is practical and implementable leveraging single or multiple digital platforms to achieve the desired goal.

The jury comprised of five hand-picked specialists in the field of digital media, marketing / advertising, digital technology, creative and strategy. The winning team PAS CrackIt got a cash prize of Rs. 150,000 and their idea has been picked up by Nestle Pakistan to be implemented for their brands.

Top three winning teams were:

1st position: Digital Khiladi (Fast NUCES)
2nd position: Digital Bugs (JWT Fusion)
3rd position: D Team (Dealtoday)

For more information, contact:
Nafisa Gabaji
Communications Executive
Pakistan Advertisers Society (PAS)
2nd Floor, 6-C, 7th Commercial Lane,
Zamzama, Phase V, DHA
Karachi – Pakistan
Tel: +92-21-35836072
Fax: +92-21-35836073

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