British Deputy High Commissioner launch Ranger Rover “Evoque”

Karachi, June 13, 2012 (PPI-OT): The British Deputy High Commissioner and Director for UK Trade and Investment for Pakistan, Francis Campbell along with the CEO of Sigma Motors – Col (R) Syed Zafar Uddin Ahmad, hosted the launch of Ranger Rover “Evoque” at the British Deputy High Commission in Karachi last evening. The launch ceremony was attended by top business professional in Pakistan, representatives of the diplomatic corps and the media.

British Deputy High Commissioner and Director for UK Trade and Investment for Pakistan, Francis Campbell Francis Campbell in his address said: “We are delighted to partner with Sigma Motors to bring such a prestigious British brand to Pakistan.” He added that the UK Government is fully committed to building on the bilateral trade relationship between the two countries.

The Btitish envoy congratulated Sigma Motors for enhancing the automobile sector in Pakistan by introducing advanced UK technologies and in doing so creating thousands of jobs in this country.He added that such investments will contribute towards our goal of increasing trade between the two countries every year to £2.5 billion by 2015.”

The CEO of Sigma Motors – Col (R) Syed Zafar Uddin Ahmad in his speech said: “The all new Range Rover Evoque is one of the most exciting vehicles in a generation. Bold and sophisticated in design, it offers clever technology that is innovative, relevant and is intuitive to use. Range Rover “Evoque” is a quantum leap in the evolution of Range Rover and we are very excited to bring it to Pakistan.

The Sigma Motors said, “given the fact that the sustainable economy is possible only by establishment of large and medium industries, Sigma Motors takes pride in making a humble contribution of creating direct or indirect job opportunities for approximately 1,000 families in Pakistan.

Besides ensuring self reliance in 4×4 vehicles, Sigma Motors had the invaluable opportunity of acquiring advanced technologies and bringing itself up to exacting international manufacturing standards. We take pride in being the only one to successfully assemble vehicles based on European technology and introduce the same in the automobile sector in Pakistan.”

Sigma Motors started its activities in 1994 as a sole distributor of Land Rover products i.e. Range Rover, Discovery, Freelander and Defender in Pakistan. In 2002, they started the local assembly of LR Defender variants and a total of 12 variants are being assembled in Pakistan. The latest vehicle that is being introduced in Pakistan by Sigma Motors is the Range Rover Evoque.

For more information, contact:
Madiha Rizki
Communication Manager
Press and Public Affairs Section
British Deputy High Commission Karachi
Tel: +92 (0)21 35827354
Fax: +92 (0)21 35827008
FTN: 8284 7354