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Bank Alfalah’s AlfaMall Offers 0% Markup BNPL on 11.11 Sale Day

Karachi, ahead of the globally anticipated 11.11 Sale Day, Bank Alfalah has announced a significant enhancement to its e-commerce platform, AlfaMall. The bank's move to introduce a 'Buy Now, Pay Later' (BNPL) feature with 0% markup on this day is aimed at providing customers with an accessible and convenient shopping experience.

According to Bank Alfalah, AlfaMall, Pakistan's first banking-led e-commerce marketplace, has established a wide-ranging partnership with over 150 brands, offering access to more than 100,000 products. Launched in 2019 and integrated within the Bank’s Alfa app, AlfaMall offers a diverse array of products, from electronics and travel services to automobiles and fashion. The BNPL option, now available to customers with credit cards from Bank Alfalah and other banks, along with account, wallet, and orbit point payments, enables shoppers to purchase premium products with ease and affordability.

Muhammad Yahya Khan, Group Head Digital Banking Group at Bank Alfalah, highlighted the significance of the 11.11 Sale Day as a cultural event, emphasizing the bank's commitment to empowering customers to shop without financial strain. He noted that the BNPL facility allows for monthly instalments up to 12 months without hidden charges, making it an appealing option for a broad range of consumers.

AlfaMall's BNPL feature is complemented by discounts of up to PKR 10,000 on all products and services. It assures same-day delivery through trusted partners, along with an easy return and refund policy. Additionally, the platform offers an Alfa Islamic BNPL instalment facility, which is accessible to all banks’ credit cardholders without the need for physical documentation. This facility includes benefits such as instant approval, no processing fee, 0% on instalments, flexible repayment tenors, and quick processing while keeping the credit card limit unblocked.

In a unique move, AlfaMall is also extending its reach to offline shoppers. On November 10th and 11th, 2023, customers can visit Lucky Mall in Karachi to directly purchase products. The event promises a blend of shopping, interactive games, and opportunities to meet celebrities, transforming it into a holistic retail and entertainment experience.

The post Bank Alfalah’s AlfaMall Offers 0% Markup BNPL on 11.11 Sale Day appeared first on Pakistan Business News.