Bank Alfalah launches Health Insurance Plan for Senior Citizens

Karachi, June 17, 2013 (PPI-OT): Bank Alfalah has announced the launch of ‘’Alfalah Care – Health Insurance Plan for Senior Citizens” as the latest value-additional element of its existing Care account offering. Bank Alfalah’s Care account was launched last year, with attractive rates of return especially customized for senior citizens.

This new innovative health insurance feature of the Bank Alfalah CARE account, aims to provide quality health care to individuals within the age bracket of 55 years to 75 years, in case of hospitalization due to any illness or accident. This offering is part of the Bank’s efforts to better understand specific customer needs of each segment and thereafter introduce holistic, tailored solutions to meet their requirements.

Bank Alfalah has launched this senior citizen’s insurance product in Karachi, Islamabad, Rawalpindi, Lahore and Faisalabad. Starting with cost-effective health insurance premiums, no co-payment on availing facilities in network hospitals, sub-limits to cover diagnosis, surgeries and treatment of various illnesses and access to best available hospitals throughout the country, this is a unique solution for the Bank’s existing and potential senior citizen customers to avail health benefits.

Mehreen Ahmed, Group Head Retail South and New Initiatives at Bank Alfalah said, “In addition to mainstream banking products, Bank Alfalah continues to harness augmented solutions that provide security for the future and ensure the well being of our customers.

In line with our aim to pursue a ‘responsible finance’ approach to banking, we are optimistic that this Senior Citizen’s Insurance Plan will provide our Care account customers with the opportunity to avail cost-effective, quality healthcare at a stage when most required.”

As we look ahead, the Bank aims to continue extending its health insurance suite of products so as to deliver insurance solutions to customers across a diverse range of age brackets and segments, through its widespread branch network of 471 branches across 163 cities.

For more information, Contact:
Saba Karim Khan
Head of Corporate Communications
Bank Alfalah Limited
Tel: (+9221) 32423952, 021-111-777-786 (x) 2101
Email: saba.khan@bankalfalah.com

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